D2C Tracking OS toRaise Your ROAS by
25% within weeks.

FTS acts as a D2C Tracking OS that improves the quality of the data used to measure and optimise your advertising, by connecting customer activity, marketing touchpoints and Shopify revenue into one measurement layer.

With capturing the customer journey, strengthening conversion signals, and helping analyse advertising performance, it helps you identify where revenue is coming from and where your budget is being wasted.

The result is not simply more tracking. It is better information for deciding which campaigns, channels and creatives deserve your budget.

FTS is designed to help you make your existing ad spend more efficient.

When conversion data is incomplete, marketers can end up scaling the wrong campaigns, cutting campaigns that influence purchases, or continuing to fund ads that do not produce enough revenue.

Our system combines conversion intelligence, attribution and advertising intelligence so you can see where your money is going and make budget decisions based on actual customer and revenue data. The overall impact is a better tracking system, which leads to better decisions and less wasted ad spend.

Modern browsers, privacy restrictions and tracking limitations can prevent advertising platforms from receiving every conversion signal.

is designed to strengthen the conversion signal by connecting the customer's interaction with the eventual Shopify outcome, while the tracking and attribution layer provides the context around that conversion.

This gives your advertising platforms a stronger view of conversions, and gives you a more complete view of marketing performance.

Our D2C Tracking OS goes beyond reporting clicks and platform-reported ROAS.

is designed to analyse advertising performance at the creative and ad level, helping connect what was shown to the customer with what happened after the interaction, including conversions and revenue.

This helps answer questions such as:

• Which creative generates buyers, not just clicks?
• Which ads are becoming inefficient?
• Which creative deserves more budget?

is designed to understand the customer's journey across sessions and touchpoints, rather than looking at only the final conversion.

It can show the sequence of interactions leading to a purchase, including ads, emails, pages, products and multiple visits, and then apply attribution models to understand how credit should be distributed.