Question 1

How long does it take to install Follow The Spend?

Accepted Answer

Under five minutes. You approve the Shopify permissions, the pixel installs itself, and the first sessions usually appear on your dashboard within 30 seconds of approval. No code, no developer, no kickoff call.

Question 2

Do I need a developer or technical help?

Accepted Answer

No. If you can install any other Shopify app, you can install Follow The Spend. The whole setup is one click on Shopify followed by approving a permissions screen. Everything after that is in the dashboard, clearly labelled, no terminal required.

Question 3

Will I need to edit my Shopify theme?

Accepted Answer

No. The IQPix pixel is delivered through Shopify's Script Tag API, which Shopify itself injects on every storefront page. Your theme stays untouched. Uninstall the app and the pixel removes itself, no leftover scripts, no cleanup.

Question 4

What permissions does Follow The Spend request from Shopify?

Accepted Answer

The minimum needed to do the job: read orders, read customers, and manage script tags. We don't ask for write access to your orders, products, inventory, or theme. If a permission isn't required to attribute revenue to traffic sources, we don't request it.

Question 5

Will installing Follow The Spend slow down my store?

Accepted Answer

No measurable impact. The pixel is small, loads asynchronously, and is served from a first-party subdomain optimised for delivery speed. Your customers won't notice a thing, and neither will your Core Web Vitals.

Question 6

Is there a free trial?

Accepted Answer

Yes. Every new account gets a 14-day free trial with full feature access. Your card is recorded on Shopify during install but is not charged until the trial ends, and you can cancel anytime before then with zero charges.

Question 7

How does billing work, through Shopify or directly?

Accepted Answer

Through Shopify. Follow The Spend is a Shopify-approved app and uses Shopify's billing API for every charge. You approve the subscription on Shopify's own billing screen, and every invoice shows up on your monthly Shopify bill alongside your other apps. No second payment account to manage.

Question 8

What happens when my trial ends?

Accepted Answer

Your subscription rolls automatically into the plan you selected at install, no second click required. We send a reminder three days before the trial ends and a confirmation email on the day your first paid cycle begins. If you cancel during the trial, you simply lapse and aren't charged.

Question 9

Do you charge in INR or USD?

Accepted Answer

Both. Indian merchants whose Shopify billing currency is INR are billed in INR; everyone else is billed in USD via Shopify's standard currency handling. Whichever currency you start on is the currency you stay on for the life of the subscription.

Question 10

How does overage billing work if I exceed my plan's included orders?

Accepted Answer

Each plan includes a monthly order quota. Orders beyond that quota are billed per-order at your plan's overage rate (₹9.49 / $0.25 on Starter, ₹6.49 / $0.18 on Growth, ₹3.99 / $0.13 on Scale), capped per cycle at 5× your plan's base price. The cap is a ceiling, not a target: you'll never be charged more than that in a single billing cycle, no matter how many orders you process. We email at 50%, 75% and 90% of cap so there are no surprises, and you can upgrade tiers anytime.

Question 11

Can I change my overage cap?

Accepted Answer

Yes. The cap defaults to 5× your plan's base price, which we think strikes the right balance between flexibility and safety. If you'd like a higher or lower cap, you can adjust it from your Shopify admin under Settings → Apps and sales channels → Follow The Spend → Manage subscription. Changes take effect on your next billing cycle.

Question 12

What happens if I hit my cap mid-cycle?

Accepted Answer

When accrued overage reaches the cap, tracking on your store pauses, new visits and conversions stop being recorded so you're not charged beyond the cap. Your historical data is fully preserved. Tracking resumes automatically at the start of the next billing cycle (a fresh cap window opens), or immediately if you upgrade to a higher tier, your new plan's larger included quota and cap take effect right away. We email at 50%, 75%, 90%, and again the moment the cap is reached, so there are no surprises.

Question 13

Do you offer refunds?

Accepted Answer

Short answer: no, and we'd like to explain why. We don't offer refunds on paid subscription cycles. Instead, every new account gets a 14-day free trial with full feature access, so you can be sure the product fits before a single penny changes hands. You can cancel anytime in one click. If something has genuinely gone wrong on our side, talk to us at hello@followthespend.com, that's a conversation, not a policy.

Question 14

How do I cancel?

Accepted Answer

One click from your billing settings, or from your Shopify admin under Apps → Follow The Spend → Manage subscription. Cancellation through Shopify takes effect immediately. No retention calls, no "are you sure" dark patterns. You can resubscribe later at any plan. Note that the 14-day free trial is for first-time accounts only.

Question 15

What exactly does Follow The Spend do?

Accepted Answer

It tells you which traffic sources actually drove your Shopify revenue. Every visit, every touchpoint, every order, stitched together so you can finally see which Meta campaign, which email, which search keyword paid for itself. Not impressions. Not clicks. Revenue.

Question 16

What's the difference between Pulse, Attribution, and Journeys?

Accepted Answer

Pulse is your daily dashboard: eight live metrics that tell you whether today was a good day. Attribution is the budget tool: see how much each channel actually contributed, across multiple models. Journeys is the deep-dive: the exact path each visitor took before they bought. Most users start with Pulse and graduate to the other two as questions sharpen.

Question 17

Which ad platforms do you support?

Accepted Answer

Meta, Google, TikTok, Bing, LinkedIn, Pinterest, and Klaviyo for email. Both paid and organic sources are tracked. If a visitor arrived through a UTM-tagged link, we'll catch it regardless of platform.

Question 18

What attribution models do you support?

Accepted Answer

First-touch, last-touch, and linear, switchable with a single click, applied to the same dataset. You'll find one model rewards your awareness channels, another rewards your closers, and a third gives a balanced view. Each one is a different lens on the same revenue.

Question 19

Can I track more than one Shopify store?

Accepted Answer

Each subscription covers one store. If you operate multiple stores, you'll need a subscription per store. If you're an agency or run more than three stores, contact sales.

Question 20

How is Follow The Spend different from GA4?

Accepted Answer

GA4 shows you page views and sessions. Follow The Spend shows you revenue per visitor, customer lifetime value, attributed revenue per channel, and the actual path each buyer took. GA4 is a generalist analytics tool retrofitted for ecommerce. Follow The Spend is built for one job: telling Shopify merchants which marketing spend earned its keep.

Question 21

Why doesn't my Follow The Spend revenue match Shopify exactly?

Accepted Answer

Because they're counting different things. Shopify's total sales includes test orders, cancelled orders, and gross amounts before refunds. Follow The Spend counts only real, captured, refund-adjusted revenue from actual customers. A 1-3% gap on any given day is normal. A persistent gap larger than 5% is worth a quick email to us.

Question 22

How long before the data is reliable enough to make decisions?

Accepted Answer

Day one confirms the plumbing works. Days two and three reveal multi-session journeys. By the end of week one, the attribution models start telling distinctly different stories, which is when budget decisions become well-informed. Treat the trial week as learning the tool, not as your final dataset.

Question 23

Can I see data from before I installed Follow The Spend?

Accepted Answer

No. Tracking starts the moment you approve the install. We can't reconstruct visitor journeys for traffic that arrived before the pixel was live. That data was never collected. The clock starts on install day.

Question 24

How do I know which attribution model to choose?

Accepted Answer

Match the model to the question. Asking "what's bringing new buyers in?" → first-touch. Asking "what's closing the sale?" → last-touch. Asking "across the whole journey, where did the work happen?" → linear. Switch as the question changes; most teams use all three in a typical week.

Question 25

Can I compare different date ranges?

Accepted Answer

Yes. Any custom range, any comparison period. Week-on-week, month-on-month, year-on-year: two clicks, no pivot tables.

Question 26

How do you handle customer data?

Accepted Answer

We capture only what's needed to attribute orders to traffic sources: hashed email and hashed phone, a visitor cookie, page URLs, and Shopify webhook payloads. The hashes are one-way; we cannot reverse them back to the original email or phone. Access tokens are encrypted at rest with AES-256.

Question 27

Do you sell or share my data?

Accepted Answer

No. We don't sell merchant data, we don't sell customer data, and we don't share either with advertisers, data brokers, or analytics resellers. Your data exists in your dashboard and nowhere else.

Question 28

What about India's DPDP Act?

Accepted Answer

We're an Indian company subject to the DPDP Act, 2023. For your merchant account data, we're the Data Fiduciary. For your store visitors' data, you're the Fiduciary and we're the Processor, meaning we process visitor data only on your instructions. We update this position as the DPDP Rules are notified.

Question 29

Do I need to update my store's privacy policy?

Accepted Answer

You should mention that you use a third-party analytics tool that sets first-party cookies on your storefront. Most Shopify privacy policy generators already include language for this. If you want exact wording you can drop into yours, email us and we'll send it.

Question 30

Will Follow The Spend work with ad-blockers?

Accepted Answer

Largely yes. The pixel is served from a first-party subdomain, which bypasses most blocklist filters. Shopify webhooks are server-to-server and entirely unaffected by client-side blockers, so your conversion data stays accurate even when storefront events get blocked.

Question 31

Does Follow The Spend work with headless Shopify stores?

Accepted Answer

Standard Shopify and Shopify Plus storefronts are fully supported out of the box. Headless setups (custom frontends consuming Shopify as a backend) need a small integration step. Email us before you sign up if you're headless, and we'll confirm compatibility and walk you through it.

Question 32

What if my checkout runs on a custom subdomain?

Accepted Answer

We can add it to your tracking config in a few minutes. Mention it in your first support email and we'll handle it before the gap shows up in your data.

Question 33

What happens to my data if Shopify has downtime?

Accepted Answer

Webhooks queue on Shopify's side and deliver when service is restored. Once delivered, they're processed normally and the historical attribution remains intact. No orders are lost, just briefly delayed.

Question 34

Does Follow The Spend work on mobile?

Accepted Answer

The dashboard works on any modern browser, including mobile. There's no dedicated mobile app today, but for most merchants, the dashboard is something you open on a desktop while looking at ad platforms in another tab.

Question 35

How do I reset my password?

Accepted Answer

Standard password-reset flow on the sign-in page. Enter your email, click the link, set a new password. About 30 seconds.

Question 36

What kind of support do you offer?

Accepted Answer

Expert email support is included on every plan, Starter through Scale, at hello@followthespend.com. Enterprise customers get dedicated support with response-time commitments. Most questions we receive are answered in this FAQ, so it's worth a scroll before you write in.

Question 37

What if I want a feature that doesn't exist yet?

Accepted Answer

Email us. Roughly a third of what's currently on the roadmap came from a merchant emailing in with a specific need. We can't promise every request ships, but every one is read. We're constantly shipping new features and improvements: subscribe to our newsletter and product updates to hear about them first. And because there's no feature gating, every new release lands inside your existing plan automatically. Nothing to upgrade, nothing extra to pay.

Finally know which traffic source paid for itself.

Live data in 5 minutes flat.

You're live, Madhav.

Your Revenue, Fully Attributed.

Watch every visitor journey unfold.

Everything you'd ask in the demo,
answered upfront.

See your store's attribution
before you commit a penny.