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Finally know which traffic source paid for itself.
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app.followthespend.com / attribution / campaigns
14 Apr — 25 Apr 2026
📂 Campaigns📋 Ad Sets📺 Ads
AI ChatAttribution ModelAttribution Window
Columns: PerformanceDelivery: All
| On/Off | Campaign Name | Delivery | Budget ⌄ | Amount Spent ⌄ | Purchases ⌄ | Net Profit ⌄ | |
|---|---|---|---|---|---|---|---|
Meta · Reels Conversions — IN-T1 Daily Breakdown › | Active | ₹400.00 (daily) | ₹59,418 | 15 | ₹2,35,459 | ||
Meta · News Feed — Broad Daily Breakdown › | Active | ₹900.00 (daily) | ₹1,84,049 | 53 | ₹8,35,459 | ||
Meta · Instagram — LAA 5% Daily Breakdown › | Active | ₹125.00 (daily) | ₹1,26,406 | 18 | −₹11,259 | ||
Google · Brand Search | Paused | ₹150.00 (daily) | ₹74,349 | 28 | ₹34,813 | ||
Google · Shopping — All | Paused | ₹175.00 (daily) | ₹17,834 | 34 | ₹27,459 | ||
Meta · US Retargeting | Paused | ₹125.00 (daily) | ₹23,422 | 8 | −₹42,303 | ||
Klaviyo · Welcome Flow | Paused | ₹185.00 (daily) | ₹1,12,403 | 67 | ₹1,12,062 | ||
| Totals | ₹8,93,854 | 983 | ₹28,30,562 |
Lightning-fast onboarding
Live data in 5 minutes flat.
Skip the SDK guides, the GTM containers, and the kickoff calls. Follow The Spend takes one click on Shopify, no theme edits, and the dashboard fills in while you finish your coffee.
app.followthespend.com / onboarding
Step 1 of 2
Connect your Shopify store
your store domain
Continue
01
Connect your store
Enter your store domain. One field. That's the whole step.
your-store.myshopify.com / oauth
Install Follow The Spend
Permissions
- Read orders
- Read customers
- Manage script tags
Install app
02
One-click approval
Approve permissions on Shopify. The intentIQ installs itself — no theme edits.
app.followthespend.com / pulse
3 sessionsin last minute
Today
₹2.4L
Orders
142
03
Live data flowing
First sessions usually hit your dashboard within 30 seconds.
Marketing attribution
Your Revenue, Fully Attributed.
First-touch, last-touch, and linear in one table. Switch models with a click and watch the same revenue rearrange across channels — so the budget decision you make next week is the one your data actually backs.
- Multi-touch by default — every order is broken down across every paid, owned, and organic touch in the path to purchase.
- See where each channel actually wins — Meta might lead first-touch, Google last-touch, and Klaviyo linear. The same revenue, three honest stories.
- Drill all the way down — campaign, landing page, even a single visitor's full path.
Attribution · Last 30 days
Compare how channels rank across attribution models.
| Source | First | Last | Linear | Share |
|---|---|---|---|---|
M Meta Ads Reels · Conversions | ₹14.8L | ₹6.2L | ₹10.4L | 38.6% |
G Google Ads Search · Brand | ₹3.1L | ₹9.2L | ₹6.4L | 24.0% |
K Klaviyo (Email) Welcome flow | ₹0.8L | ₹2.1L | ₹6.1L | 15.8% |
O Organic search Google · Bing | ₹2.4L | ₹3.6L | ₹4.9L | 12.7% |
D Direct Returning visitors | ₹1.1L | ₹3.3L | ₹3.7L | 9.0% |
Visitor v_8a3f2 · 4 touchpoints
Started Apr 12 · Converted today · Total 14 days
Replay
M
Meta · Reels ad
First touchBeardo Glow Set — Spring
/products/glow-set
14 days ago
K
Klaviyo · Welcome flow #2
Email · Day 3 nudge
/products/glow-set
8 days ago
G
Google · Brand search
Last touch"beardo glow"
/checkout
today, 11:42
Order FTS-21847
3 marketing touches · 14 days to convert
₹2,499
Visitor journeys
Watch every visitor journey unfold.
Replay the exact path each customer took before they bought — every ad, every email, every page, in the order it actually happened. Stop speculating about why people convert. See it.
- Behaviour you can't get from GA — sessions stitched into a single timeline per visitor, across devices and visits.
- Cross-session intent signals — see how many days, how many touches, how many products viewed before the order.
- The "why" behind every conversion — the path is the answer most attribution tables can only summarise.
Frequently asked
Everything you'd ask in the demo,
answered upfront.
Under five minutes. Approve the OAuth permissions inside your Shopify admin and the pixel installs itself via Shopify's Script Tag API. No code, no theme edits, no developer needed. First sessions usually appear in your dashboard within 30 seconds of approval.
No. The pixel is delivered through Shopify's Script Tag API, which Shopify itself injects on every storefront page. Your theme stays untouched. Uninstalling the app removes the pixel automatically — no leftover scripts.
Yes. Every new account gets a 7-day free trial with full feature access. No credit card required to start, and you can cancel anytime before the trial ends with zero charges.
Both. Indian merchants are billed in INR; international merchants in USD. Geo-detection happens automatically — there's no toggle. We use Razorpay for payments, which supports both currencies.
We capture only what's required to attribute orders to traffic sources — hashed email and phone, visitor cookie, page URLs, and Shopify webhook payloads. Access tokens are encrypted at rest with AES-256-GCM. We comply with Shopify's protected customer data requirements and respond to GDPR data-request and erasure webhooks.
Largely yes. The pixel is served from your own first-party subdomain (cdn.followthespend.com), which bypasses most blocklist filters. Shopify webhooks are server-to-server and unaffected by client-side blockers, so your conversion data stays accurate even when storefront events are blocked.
We capture the conversion via Shopify webhooks regardless of checkout method. Session-level attribution (which traffic source drove the order) is limited for express-checkout flows that bypass the cart entirely — Shopify's dynamic checkout buttons skip the JavaScript hooks attribution depends on. Full coverage via Shopify Web Pixels is on the v1.x roadmap.
Walk-through · 30 minutes · Free
See your store's attribution
before you commit a dollar.
Pick a slot. We will walk you through the product features and answer anything specific to your category.
Pick a day · IST
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