Requesting deletion of your data

This page explains how to have the data Follow The Spend holds about you and your store deleted, including anything we received from an advertising platform you connected.

What to do

Email hello@followthespend.com from the address on your account, with the subject “Delete my data” and your store domain. We will confirm within 5 working days and complete the deletion within 30 days.

You can also disconnect at any time without emailing us. Removing the app from your Shopify admin stops all collection immediately, and disconnecting an advertising platform under Settings → Integrations removes our access to that account and deletes the stored access token straight away.

What gets deleted

• Your account, store record and settings
• Visitor, session, event and conversion data collected by our pixel
• Order and attribution data received from Shopify
• Advertising account, campaign and performance data received from any platform you connected
• Your advertising platform access tokens, which are deleted the moment you disconnect

What we keep, and why

Billing records are retained for seven years because Indian tax and accounting law requires it. These contain the invoice and the amount, not your store’s visitor or advertising data.

Encrypted backups roll off on a 30-day cycle, so deleted data can persist in backups for up to 30 days after deletion.

Advertising platform data specifically

This applies to every advertising platform you connect, currently Meta, and as they become available Google Ads, Pinterest Ads, TikTok Ads and X Ads.

We never store your login for any of them. We store an access token that platform issued us, plus the advertising data we read with it. Revoking our app in that platform’s own settings cuts our access immediately, and you can email us as above to have the data already read deleted.

Contact

Inforah Private Limited
Ahmedabad, Gujarat, India
Email: hello@followthespend.com