Switch to ads intelligence with TruSignal and AdDNA technologies to scale the profitable ads by sending enriched first-party data to ad managers.
Scale the ads on true ROAS. In reality, the 2.1x ROAS that Meta shows is just 1.4x, and the 1.2x ROAS you're passing by is actually 2.9x.
Ads Mission Control. Experience the complete mission control environment with a blended performance view for all your daily ad metrics like CAC, MER, CPC, and First-Party ROAS vs. ROAS, including ad spend and store revenue in one single window for all active and non-active campaigns.
Dive into Campaigns. Find the best-performing campaigns by validating success indicators and stopping the ones that are not working or are prone to fail. You will have clear status indicators for good, average, and bad campaigns. Deep-dive into not just campaigns but also at the ad set and ads levels for early indicators.
No more wasted ad spend. Ad intelligence triggers early indicators of how the campaign, ad set, or ads are performing so you don't end up scaling the wrong ads with wasted ad spend.
The other side of the creatives. Replace creative; it will work. Sounds familiar? Refresh creatives with data-backed indicators rather than daily metrics. Compare creatives with your true first-party ROAS with platform ROAS, including CAC, frequency, spend, and revenue, for the true picture.
Enriches
TracesTruSignal and AdDNA are on a mission to save and optimize advertising efforts. Our advanced TruSignal and AdDNA technologies help optimize the ads for maximum delivery and ROAS. TruSignal gathered the first-party events data and enriched it to create the complete buyer profile before sending it to ad managers. AdDNA marks each ad at AD.ID level for maximum traceability of that ad to fuse it with revenue and performance data for a complete true picture.
Ad platform provided ROAS are calculated on modelled data and missing conversions by ad-blockers and iOS restrictions. Use our true first-party ROAS computed with first-party user data with up to 40% more tracked conversions than the platforms.
Use our in-depth campaign, ad set and ads level analysis with clear indicators to scale or stop running the ad in minutes, not weeks. Run your A/B campaign first to find out the winner to scale with advanced indicators and TruROAS.
Still sending the ads data back to ad managers with traditional methods? Now it is time to use our TruSignal and AdDNA to create the most enriched data pool of the buyer and send it back to ad managers for their ad algorithms to learn for optimised ad delivery.
+
Integrates with Shopify, Meta, Google Ads, TikTok, Klaviyo, Pinterest, Microsoft and LinkedIn.
Private research
18% increase in conversions when enriching Conversions API with more first-party data.
Ads Intelligence helps you make smarter advertising decisions by connecting first-party purchase data with campaign, ad set, and ad-level performance. 
sends improved conversion data back to ad platforms, helping them find more potential buyers. This helps reduce wasted ad spend and generate more revenue from your advertising budget.
Meta Ads Manager calculates ROAS using its attribution models and the conversion signals available to Meta. iOS privacy updates, cookie restrictions, and ad blockers can limit tracking signals, making it harder for Meta to match every purchase to an ad interaction and potentially underreporting conversions and ROAS.
takes a first-party data approach. It helps identify missing conversion events, enrich available purchase signals, and send enriched conversion data back to connected ad platforms. This gives you a more complete, store-data-backed view of ROAS while helping ad platforms make better-informed optimization decisions.
enriches first-party event data to provide more useful conversion signals to connected ad platforms. 
provides ad-level traceability through Ad IDs, helping connect advertising activity with purchase and revenue data. Together, they are designed to support deeper performance analysis and more informed campaign optimization.
Ads Intelligence helps you identify underperforming campaigns, evaluate creative performance, and make better-informed budget decisions. Its enriched conversion signals can also support advertising optimization. However, results depend on implementation, data quality, campaign strategy, and other factors.
No. Ads Intelligence is designed to complement your connected ad platforms, not replace them. It provides an additional first-party view of revenue and advertising performance, deeper campaign and creative analysis, and enriched conversion signals intended to support better-informed optimization decisions.
Experience the modern e-commerce tracking designed to save money.
Ads Intelligence
Video
Image
