Marketing Attribution
Your revenue,
attributed honestly.
Your marketing isn't a single channel — it's Meta, Google, email, and organic all working in sequence. Attribution Models shows you exactly what each one contributed.
app.followthespend.com / attribution / campaigns
14 Apr — 25 Apr 2026
📂 Campaigns📋 Ad Sets📺 Ads
AI ChatAttribution ModelAttribution Window
Columns: PerformanceDelivery: All
| On/Off | Campaign Name | Delivery | Budget ⌄ | Amount Spent ⌄ | Purchases ⌄ | Net Profit ⌄ | |
|---|---|---|---|---|---|---|---|
Meta · Reels Conversions — IN-T1 Daily Breakdown › | Active | ₹400.00 (daily) | ₹59,418 | 15 | ₹2,35,459 | ||
Meta · News Feed — Broad Daily Breakdown › | Active | ₹900.00 (daily) | ₹1,84,049 | 53 | ₹8,35,459 | ||
Meta · Instagram — LAA 5% Daily Breakdown › | Active | ₹125.00 (daily) | ₹1,26,406 | 18 | −₹11,259 | ||
Google · Brand Search | Paused | ₹150.00 (daily) | ₹74,349 | 28 | ₹34,813 | ||
Google · Shopping — All | Paused | ₹175.00 (daily) | ₹17,834 | 34 | ₹27,459 | ||
Meta · US Retargeting | Paused | ₹125.00 (daily) | ₹23,422 | 8 | −₹42,303 | ||
Klaviyo · Welcome Flow | Paused | ₹185.00 (daily) | ₹1,12,403 | 67 | ₹1,12,062 | ||
| Totals | ₹8,93,854 | 983 | ₹28,30,562 |
Attribution models
One revenue.
Multiple true stories.
Switch between attribution models and watch the same revenue rearrange across your channels — each one tells a different, equally valid story about how your marketing is working.
- See what each model reveals — the channel that closes most deals isn't always the one that built the relationship.
- Different decisions deserve different models — choose the one that matches what you're actually trying to understand.
- No more arguing with your data — show everyone the same table and let them pick the model that fits their argument.
Attribution · Last 30 days
Compare how channels rank across attribution models.
| Source | First | Last | Linear | Share |
|---|---|---|---|---|
M Meta Ads Reels · Conversions | ₹14.8L | ₹6.2L | ₹10.4L | 38.6% |
G Google Ads Search · Brand | ₹3.1L | ₹9.2L | ₹6.4L | 24.0% |
K Klaviyo (Email) Welcome flow | ₹0.8L | ₹2.1L | ₹6.1L | 15.8% |
O Organic search Google · Bing | ₹2.4L | ₹3.6L | ₹4.9L | 12.7% |
D Direct Returning visitors | ₹1.1L | ₹3.3L | ₹3.7L | 9.0% |
Revenue by Channel
Last 30 days · Linear attribution
FirstLastLinear
MMeta Ads₹14.8L38%
GGoogle Ads₹9.2L24%
KKlaviyo₹6.1L16%
OOrganic search₹4.9L13%
DDirect₹3.5L9%
Channel comparison
Know which channel
earns its budget.
Every channel tells a better story about itself than it deserves. Attribution gives each one a fair hearing — side by side, same revenue, honest share.
- Rank channels by actual impact — not by the metric each platform's own dashboard chooses to report.
- Spot the over-credited channel — the one claiming first-touch revenue it barely touched.
- Defend every budget decision — with a table your CFO can read in under thirty seconds.
Deep granularity
Coming SoonDrill from the total
down to the ad.
Channel-level numbers tell you where to look. Campaign and ad-level numbers tell you what to do. Follow The Spend takes you all the way down without losing the thread.
- Channel → campaign → ad — the revenue trail doesn't stop until you find the exact creative that drove it.
- Filter, sort, compare — slice the table any way you need to surface what's working and what isn't.
Attribution · Campaigns → Ad Sets
Apr 1–28, 2026 · Last-touch model
| Campaign / Ad Set | Orders | Revenue |
|---|---|---|
Meta · Reels Conversions — IN-T1 | 47 | ₹6.2L |
Beardo Glow Set — Spring | 28 | ₹3.9L |
Skin Hero Bundle — Broad | 13 | ₹1.6L |
New Arrivals — Reel | 6 | ₹0.7L |
Meta · News Feed — Broad | 39 | ₹5.1L |
Google · Brand Search | 31 | ₹3.7L |
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