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Follow the Spend
Marketing Attribution

Your revenue,
attributed honestly.

Your marketing isn't a single channel: it's Meta, Google, email, and organic all working in sequence. Attribution Models shows you exactly what each one contributed.

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app.followthespend.com / attribution
Marketing Attribution dashboard, channel revenue ranked across attribution models.
Attribution models

One revenue.
Multiple true stories.

Switch between attribution models and watch the same revenue rearrange across your channels, each one tells a different, equally valid story about how your marketing is working.

  • See what each model reveals: the channel that closes most deals isn't always the one that built the relationship.
  • Different decisions deserve different models: choose the one that matches what you're actually trying to understand.
  • No more arguing with your data: show everyone the same table and let them pick the model that fits their argument.
Attribution model selector, the same revenue rearranged across First-touch, Last-touch and Linear models.
Revenue by channel, ranked with share-of-revenue bars.
Channel comparison across attribution models, the same revenue, a fair hearing per channel.
Channel comparison

Know which channel
earns its budget.

Every channel tells a better story about itself than it deserves. Attribution gives each one a fair hearing: side by side, same revenue, honest share.

  • Rank channels by actual impact: not by the metric each platform's own dashboard chooses to report.
  • Spot the over-credited channel: the one claiming first-touch revenue it barely touched.
  • Defend every budget decision: with a table your CFO can read in under thirty seconds.
Deep granularity
Coming Soon

Drill from the total
down to the ad.

Channel-level numbers tell you where to look. Campaign and ad-level numbers tell you what to do. Follow The Spend takes you all the way down without losing the thread.

  • Channel → campaign → ad: the revenue trail doesn't stop until you find the exact creative that drove it.
  • Filter, sort, compare: slice the table any way you need to surface what's working and what isn't.
Attribution · Campaigns → Ad Sets
Apr 1-28, 2026 · Last-touch model
Campaign / Ad SetOrdersRevenue
Meta · Reels Conversions, IN-T1
47₹6.2L
Beardo Glow Set, Spring
28₹3.9L
Skin Hero Bundle, Broad
13₹1.6L
New Arrivals, Reel
6₹0.7L
Meta · News Feed, Broad
39₹5.1L
Google · Brand Search
31₹3.7L
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Start knowing what's working.

One-click Shopify install. Attribution data starts flowing in under 5 minutes.

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