Visitor Journeys
Stop wondering
why people bought.
Every visitor leaves a trail. Journeys stitches every session, every touchpoint, and every page into a single timeline — so the path to purchase is never a mystery again.
app.followthespend.com / journeys
Journeys & Steps
Visualise how visitors move from first click to purchase.
AllConvertedNon-converted
| Visitor | Device | Location | Sessions | Last seen |
|---|---|---|---|---|
v_8a3f2d1c… Anjali M. | Mobile | Mumbai | 4 | Today, 14:22 |
v_3c9b7e4f… Rahul V. | Desktop | Delhi | 6 | Yesterday |
v_1d2e5a8c… Anonymous | Mobile | Bangalore | 2 | Apr 26 |
v_9f4b1c7e… Priya S. | Desktop | Chennai | 3 | Apr 25 |
v_6a8d3f2b… Anonymous | Mobile | Pune | 1 | Apr 24 |
Visitor timeline
The path your
buyers actually took.
Aggregate reports tell you averages. Journeys tell you what actually happened. Trace each order back to the exact sequence of events that made it.
- See what happened between the ads — the pages visited, the products viewed, the sessions where they almost left.
- Spot the real closing channel — the last touch before purchase is often a very different story from what the channel's own dashboard claims.
- Understand your buyers, not your averages — individual paths reveal patterns that aggregate reports never surface.
Visitor v_8a3f2 · 4 touchpoints
Started Apr 12 · Converted today · Total 14 days
Replay
M
Meta · Reels ad
First touchBeardo Glow Set — Spring
/products/glow-set
14 days ago
K
Klaviyo · Welcome flow #2
Email · Day 3 nudge
/products/glow-set
8 days ago
G
Google · Brand search
Last touch"beardo glow"
/checkout
today, 11:42
Order FTS-21847
3 marketing touches · 14 days to convert
₹2,499
Visitor v_8a3f2d · 3 sessions
First seen 14 days ago · Converted today
Converted
Sessions
3
Days
14
Order
₹2,499
14 days ago · 9:14 AMMeta Ads
Reels Conversions — Spring
3 pages·5m
8 days ago · 2:07 PMKlaviyo Email
Welcome flow · Day 3 nudge
2 pages·3m
Today · 11:42 AMGoogle SearchOrder placed ✓
"bombay shaving glow set"
1 pages·1m
Cross-session tracking
One visitor.
Many visits.
Most buyers don't convert on the first visit. They find you, think about it, come back a week later, and then buy. Journeys tracks all of it — stitched into a single timeline regardless of when or how they returned.
- Weeks of intent, visible at a glance — see how long the average path to purchase actually takes for your store.
- Cross-channel stitching — a visitor who clicked a Meta ad, opened an email, and converted via search is counted as one journey, not three unrelated events.
- Filter by outcome — focus on converted visitors to learn what their paths had in common, or non-converters to find where you're losing them.
7-day free trial · No credit card
Start knowing what's working.
One-click Shopify install. Visitor journeys start recording in under 5 minutes.
Start free 7-day trial