Visitor Journeys
Stop wondering
why people bought.
Every visitor leaves a trail. Journeys stitches every session, every touchpoint, and every page into a single timeline, so the path to purchase is never a mystery again.
app.followthespend.com / journeys
Visitor timeline
The path your
buyers actually took.
Aggregate reports tell you averages. Journeys tell you what actually happened. Trace each order back to the exact sequence of events that made it.
- See what happened between the ads: the pages visited, the products viewed, the sessions where they almost left.
- Spot the real closing channel: the last touch before purchase is often a very different story from what the channel's own dashboard claims.
- Understand your buyers, not your averages: individual paths reveal patterns that aggregate reports never surface.
Cross-session tracking
One visitor.
Many visits.
Most buyers don't convert on the first visit. They find you, think about it, come back a week later, and then buy. Journeys tracks all of it, stitched into a single timeline regardless of when or how they returned.
- Weeks of intent, visible at a glance: see how long the average path to purchase actually takes for your store.
- Cross-channel stitching: a visitor who clicked a Meta ad, opened an email, and converted via search is counted as one journey, not three unrelated events.
- Filter by outcome: focus on converted visitors to learn what their paths had in common, or non-converters to find where you're losing them.
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Start knowing what's working.
One-click Shopify install. Visitor journeys start recording in under 5 minutes.
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