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Follow the Spend
Pulse

The dashboard your
morning starts with.

One dashboard. Every number that matters. Nothing that doesn't.

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Pulse dashboard: visitors, sessions, revenue per visitor, lifetime value, and the revenue trend chart at a glance.
Metrics that matter

Know your numbers
before you know anything else.

GA4 shows you page views. Pulse shows you revenue per visitor, customer lifetime value, and add-to-cart rate, the numbers that tell you whether your marketing is actually working.

  • Revenue & RPV: the two numbers that tell you if today was good or just busy.
  • Add-to-cart rate: if this drops, your product pages are losing sales before checkout even begins.
  • Customer lifetime value: know who's actually worth acquiring before you scale your ad budget.
Pulse KPI cards, visitors, sessions, revenue and revenue per visitor.
Pulse KPI cards, add-to-cart rate, lifetime value and conversion metrics.
Revenue trend chart, daily revenue across the date range with the period-over-period delta.
Revenue trends

Watch your revenue respond in real time.

See exactly when a campaign started working. Or stopped. The revenue trend updates continuously so you're never reading yesterday's story a week too late.

  • Day-by-day clarity: spot the exact date a Meta campaign ignited revenue, not just that it "helped this month."
  • Any date range: compare last week to the week before in two clicks. No pivot tables required.
  • Revenue in context: trend alongside visitor volume so you can tell real growth from a price increase.
Conversion journey

Find exactly where you're losing sales.

Most stores lose 90% of their visitors between landing and checkout. The conversion journey shows exactly which stage is bleeding, not just that there's a problem.

  • Four-stage view: Page Views → Add to Cart → Checkout → Purchase, with the drop-off rate at every transition.
  • Instant diagnosis: know immediately if your add-to-cart rate is healthy, average, or haemorrhaging revenue.
  • Before & after comparison: measure whether that product page redesign actually moved the funnel.
Conversion journey funnel: Page Views → Add to Cart → Checkout → Purchase with drop-off rates at each stage.
Conversion-stage detail, drop-off rate and dropped-visitor count between funnel stages.
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